"The Social Network" -the movie

Anyone heard of  the movie "The Social network"?

Maybe you have already heard about this, but i just found out about it. Apparently they have made a movie about Mark Zuckerberg and how he created Facebook. It is set to be released at Australian theaters in November of this year.

Take a look at the trailer.



I don't know about you, but i think that it's a pretty lame idea for a movie. I know that Facebook is the most popular social networking site with millions of user worldwide, and lets face it, we all love Facebook. But how many of us really care how it started? How many of us would be interested in watching a full movie about Mark Zukerberg?

I for one will not be going to see this movie, Will you?

Election Media blackout? I think not!

As the election draws near, election advertising is subject to a three day “black out”.


Under schedule 2 of the Broadcasting Service Act 1992, election advertising in the electronic media is subject to a ‘blackout’ from midnight on the Wednesday before the polling day to the end of polling on the Saturday.

Basically this means, political parties and candidates are unable to purchase television or radio time. This is to enable Australian citizens some time to think without being bombarded by political advertising, as to whom they will vote for.

However, politicians are sneaky and have found a way around the ban! Although the act states a ban on election advertising in the electronic media, it only prevents advertising through TV and radio. Thus Politicians are making use of social networking sites such as Youtube, facebook, twitter and blogs. Currently, if you go on to Youtube, you will be bombarded with two giant liberal party advertisements.

The term Electronic marketing has grown substantially in recent years. Consequently, I think the legislation should be updated to include a ‘blackout’ on advertising through social networking sites. I’m not saying they should have to close down their facebook pages and twitter accounts; I’m saying, they should not be allowed to use these sights to show big advertisements, such as the one on the Youtube home page. Otherwise, what is the point of this media blackout, if the advertisements are still able to reach a large proportion of the Australian nation?

What do you think?

Everyone loves a bit of toilet humour!

These clips are absolutely hilarious!!! The only way i know about them is from my Dad. Someone emailed him the link, he thought it was funny and passed it on to me, and now here i am passing it on to you. I believe this is called viral marketing. Viral marketings success really does rely on the use of e-marketing mediums such as youtube, email, blogs, faebook etc.

Anyway hope you enjoy the clips! Please share the links for any funny clips you have.

I love ebay!!

So i needed to go shopping today, but im sick so i couldnt go!! But luckily for me there is this amazing thing called ebay!! So although i was sick, i was still able to get some shopping done right from the comfort of my own bed!!

I knew what i needed, looked them up and was offered a broad variety in style, quality and price. I bought the things i needed from Hong Kong and England. I got them at cheaper prices than i would have been able to find here, and the very best part is, i didnt even have to leave the house!!!

I think Ebay is one of the greatest things ever, ive bought a bunch of stuff through ebay such as my car and half of the furnishings in my home. Ive also been able to buy things that i havent been able to find in stores here. I've also sold a bunch of stuff that is useless to me and made some money while doing so!! I think ebay is amazing that it allows you to connect with a seller or buyer who could be on the other side of the world! Furthermore it allows ordinary people like you and i to become sellers of a product.

Honestly, where would be we with out ebay, i know i would personally be without a car and have a half empty house!

Oh Ebay how i love you!!

However, i am curious to see what similar concepts will exist in a few years time or how they could improve ebay even more.

Controversial ad's

Controversial advertising is communication that is attention grabbing, shocking, offensive, inappropriate, unethical, thought provoking, humorous and emotive, and that pushes the boundries of social conditioning. Controversial advertisiements usually end up banned.

So why then do marketers produce such ads?
The objective of controversial advertisements is to break through the clutter, grab viewers attention, be remembered, and to create publicity.

But how can publicity occur if the advertisements get banned?
This is where e-marketing comes into play. Banned commercials are easily accessible through Youtube, email forwards, Facebook, blogs, and websites. Thus marketers are still able to achieve their objectives of breaking through the clutter, being remembered and creating publicity....and are able to do it much cheaper as they no longer have to pay for t.v time, magazine spots etc.

Seen any cool or interesting banned ad's?

Flash Mobs

The use of flash mobs is becoming an increasingly popular way of advertising. However, in order for these flash mobs to be successful, they rely not only on the word of mouth of the people present at the time of the performance, but also on electronic methods of marketing. The flash mob performances are usually filmed and placed on popular sites such as Youtube where the ads are left to run viral. Furthermore, it also relies on the people present at the performace to film or take photos of the performance and pass it along to friends in order to generate "buzz".


I think Flashmobs are a very effective and fun way to break through the clutter



Does anyone know any other cool flash mob clips?

What is Electronic Marketing?

Electronic marketing is a very new and constantly changing term, but what exactly does it mean?


Well we all know what marketing is, or at least have an idea of what marketing is (for those of you who think it is simply advertising, you are misinformed – advertising is only a small part of marketing. I know my opening quote may be misleading- but I will address that in a latter post).
There are numerous definitions of what marketing is, my personal favourite is; “Marketing is a set of processes used to understand, create, communicate and deliver value”.  Therefore electronic marketing is just an extension of the previous definition. It can therefore be defined as;
“The use of information communication technologies (ICT) to; understand, create, communicate and deliver value to customers and the organisation. – Peter Wagstaff (2010).
But what exactly does ICT mean? Well ICT is the new name given to Information technology (I.T), thus it refers to technology that can be used to produce, store and communicate information.


So my understanding of electronic marketing is that it is any marketing that uses any form of technology. But this definition is too broad. Where do we draw the line? Companies marketing through facebook, twitter, Youtube, emails, text messages and websites are all using technology to do so. However, brands being marketed through T.V commercials, cinema previews and product placements in movies are also using technology, are they classified as Electronic marketing too? What about radio advertisements? Moving billboards? What about the companies that uses fancy technological equipment to produce their packaging which displays and communicates a lot of information about the product, does that count as electronic marketing?

Where exactly do you think the line is drawn? What constitutes electronic marketing?


I think electronic marketing relates to marketing that uses computers, internet, phones, mobile phones, T.V, radio, and cinema (I’m sure there is more, I just can’t think of them right now). But I would love to hear what others think?